With a smart balance between progress and sustainability, and a growing global presence in a range of industries, Brisbane is firmly establishing itself as Australia’s new world city for research, development and world-changing science. Richard Jefferson, founder and CEO of international research organisation Cambia believes that Brisbane has the opportunity to be the enabler of innovation in its own time zone. To what extent does a strong industry and innovation presence play in your destination decision-making process?

BCEC on Grey Street

We are all getting very excited as we watch the new boutique expansion of our convention facilities take shape. Cranes tower above the skyline as construction activity escalates on the site that will increase our convention space by 52%. We are thrilled that the unique nature of the development has attracted a high level of interest and a strong demand for bookings.

City-wide collaboration is a key part of the Brisbane conference and meeting story. Across the city, hotels, venues and suppliers work together to deliver to make the job of creating a conference effortless. The living proof is at IMEX where you will see Brisbane Marketing and the Brisbane Convention & Exhibition Centre partnering to represent the city under the Tourism Australia banner.  What’s been your best experience of city-wide collaboration – and if you haven’t yet had a great experience, what would be your ideal vision for collaboration within the conferencing sector?

There has been much discussion at AIME over the 'girl with the chair'.  She is the pin-up for our new effortless campaign: 

When it comes to organising events, Brisbane is the business events destination that makes it effortless. Australia’s new world city delivers a neat package of venues, accommodation and professional services. We have a world-class airport, excellent transport infrastructure and a growing global presence in a range of industries that offers unique access to thought leaders and first-class keynote speakers.

Brisbane Marketing is also here to help make that journey from concept to conference effortless. We can help you source the right venue, connect with the best suppliers and link to some of Australia’s smartest minds and innovative ideas. We’ve got solutions for every stage of planning your event and our free online Request for Proposal at meetinbrisbane.com is the best place to start.

We’re on our way to AIME and we can’t wait! This year the Brisbane Marketing AIME team includes our Convention Bureau Director – Annabel Sullivan; Business Development Executives – Rebecca Gauld, Sia Glover, Kylie McKenzie; AIME Coordinator – Michelle Ianna; and Communication Advisor – Lesley Caldwell. Let’s get in early and start the introductions …